theBRAND
Our Story
The vision for WOD Gear Clothing Company began in 2010 with Gabriel Pelino and Scott Clauson. Gabriel, the dreamer and entrepreneur, shared his passion for CrossFit with Scott Clauson, the graphic designer. They soon shared the same dream to start WOD Gear Clothing Company.
From the personal attention from owner of CrossFit Pasadena and coaches, to the intimate sense of community, Gabriel became excited about CrossFit and expressed to Scott his desire to give back to the CrossFit community. After month of research, Gabriel and Scott found a need for high quality and functional fitness apparel with excellent design that captures the energy of CrossFit and such types of work out regiments. Scott began to create concepts and visuals around the term “ WOD,” an acronym for workout of the day. After many conversations between Gabriel and Scott, the movement was born!
The success of the clothing line was also dependent on bringing the right team together. Gabriel and Scott soon got together a group of like-minded individuals who had a love and passion for CrossFit and its community. They huddled over coffee on a weekly basis, sharing dreams, thoughts, and ideas that were eventually put into action. The excitement continues to grow.
WOD Gears strives to provide sleek, functional, and comfortable apparel to CrossFit and exercise aficionados in a global capacity, delivering exceptional customer service and attractive product, while advocating social causes. We want to make a positive impact within the CrossFit Community and make a global difference.
NAMING THE COMPANY
The WOD Gear name was chosen by the fact that the term “WOD: Work Out of the Day" is a universally known term within the CrossFit community and will be immediately identifiable.
AT THE END OF THE DAY...
We want to create a cool, hip, solid and functional apparel line, using technically advanced materials, which the elite and casual athlete will love. We want to create a culture where people come first and their voices are heard. We want to be a positive force and influence within the CrossFit Community and beyond! We feel that it is also important to invest in causes, outside of ourselves, that will impact lives around the world in a positive way and make a difference!
© 2015 WOD Gear Clothing Company. WOD Gear is not affiliated with CrossFit, Inc nor is it endorsed by CrossFit, Inc or any of its subsidiaries. CrossFit is a registered trademark of CrossFit, Inc.
